Every year, as Thanksgiving dishes are cleared away, another American tradition kicks into high gear: Black Friday. It’s the unofficial holiday of shopping, where consumers swarm malls and online retailers, hunting for deals as if their lives depend on it. But have you ever wondered what fuels this frenzy? It’s not just about savings—it’s about consumerism in its purest form.
Consumerism thrives on the idea that owning more equates to living better. Black Friday exemplifies this mindset by creating a sense of urgency and exclusivity around sales. Marketers know how to stoke the flames: limited-time offers, “doorbuster” deals, and the illusion of scarcity push people to buy items they might not even need. It’s no accident that Black Friday has evolved into an international phenomenon, with countries worldwide adopting their own versions.
For some, it’s a tradition—a kickoff to the holiday season. For others, it’s a survival strategy, a way to afford gifts or upgrade their lives at a fraction of the price. But there’s a darker side. The focus on material goods often overshadows the gratitude of Thanksgiving, leading to financial strain, stress, and waste. In fact, the environmental impact of producing, shipping, and disposing of these goods is often overlooked.
However, Black Friday can also be an opportunity to rethink our relationship with consumerism. Instead of being swept away by the hype, you might ask yourself: Do I really need this? Am I supporting ethical brands? Could I spend this time creating experiences instead of accumulating things?
Black Friday sales are a mirror reflecting modern consumer culture—its highs, lows, and everything in between. While there’s no harm in snagging a deal, balancing consumption with mindfulness can make the holiday season truly rewarding.