Tag: Mattel

The Birth of Barbie: A Cultural Icon is Born

In 1959, at the American Toy Fair in New York, a doll named Barbie was introduced to the world, forever changing the landscape of children’s toys and popular culture. Created by Ruth Handler, the co-founder of Mattel, Barbie was designed as a three-dimensional, adult-like figure in contrast to the baby dolls that had dominated the …

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