Once upon a time, the internet felt like an endless frontier—a wild, unpredictable space where anyone could create, share, and explore without limits. Personal blogs flourished, niche forums thrived, and discovering a hidden gem of a website felt like striking gold. But that internet is fading fast. In its place, we have an increasingly sanitized, corporate-controlled web dominated by a handful of powerful platforms. If you’ve felt like the internet just isn’t as fun, free, or exciting as it used to be, you’re not alone. The internet is dying—and we need to talk about why.
The first major blow to the open web was the rise of walled gardens. Platforms like Facebook, Instagram, TikTok, and even AI-powered content generators have turned the web into a series of closed-off ecosystems, trapping users inside instead of encouraging them to explore. The average person no longer surfs the web; they scroll through endless feeds carefully curated by algorithms designed to maximize engagement. Instead of unique, independent websites, we get recycled viral trends, the same repurposed content, and a digital world where everything looks the same.
Then came the death of organic discovery. Once upon a time, search engines helped people find the best content based on relevance and creativity. Now, SEO tactics and AI-generated spam flood search results, burying independent voices under an avalanche of clickbait and corporate-approved content. Google’s front page is no longer a gateway to the best of the internet—it’s a billboard for whoever plays the algorithm best. The web’s original promise of free-flowing knowledge has been replaced by a pay-to-win system where only the biggest players get seen.
Monetization has also changed the way the internet works. In the early days, people built websites, blogs, and forums out of passion. Today, everything is about extracting value—whether through intrusive ads, subscription models, or paywalls. Social media giants push endless sponsored posts, tracking every click, while independent creators struggle to make a living. Even Wikipedia, one of the last vestiges of the old internet, constantly begs for donations just to stay alive. The web has transformed from a place of curiosity into a machine built for profit.
But the most alarming shift is the slow erosion of user control. The internet was meant to be a place where people could express themselves freely, but increasing censorship, platform bans, and content moderation policies have made it clear—your online presence exists at the mercy of a handful of tech companies. A single algorithm tweak can erase years of hard work. A policy change can wipe out an entire online community overnight. The open web is being suffocated, and most users don’t even realize it’s happening.
So, what can we do? The first step is to fight for the internet we want. Support independent websites. Visit personal blogs. Use alternative search engines. Self-host your content when possible. The open web isn’t dead yet, but it’s on life support. If we don’t start valuing digital freedom over convenience, we may wake up one day to find that the internet we once loved is gone for good.